Is Your Startup Business Model Really Viable ? Find Out At The SMELink Conference.

NAIROBI, Kenya, Mar 31 – You have a great business idea, and even got started on a business plan. But now you wonder: is my startup business model really viable? 

Come and find out at the SMELink Conference happening on April 20th – 23rd at the Movenpick Hotel.

“Very few start-ups get everything right about their product or service from day one and it’s normal to make mistakes and learn from them. However, as most start-ups have limited resources, it’s best to avoid any obvious errors,” says Frida Owinga SME Founders Association, who have partnered with SMELink International to organise the conference. 

Owinga says 70 percent of Small-to-Medium sized enterprises (SMEs) in Kenya fail within their first three years of existence. 

Key reasons why these organizations fail is due to lack of market research, lack of enough capital, poor marketing, among others. 

“These are the issues we will be dealing with at the SMELink conference. We will help you understand your market, show you how to scale, as well as help you connect with the right people for  your business,” she said, urging all entrepreneurs in Africa to attend.

The event has adopted a hybrid model to accommodate those who prefer to access the conference online or for those who are not able to attend in person.

Tickets are available here https://conference.smelink.app/

Renowned entrepreneur Vusi Thembekwayo will be the Keynote speaker.

Other notable key speakers including Kris Senanu Chief Enterprise Business Officer, Safaricom, Andia Chakava, Founding Principal of AC AdvisoryDirector at the Graça Machel, Trust and founding Chairperson of New Faces New Voices Kenya chapter, Eric Osiakwan, Managing Partner, Chanzo Capital,Flora Mutahi Founder Melvin Marsh International, Samchi Group CEO Esther Muchemi, Geofrey Odundo CEO Nairobi Securities Exchange, David Osiany Chief Administrative Secretary, Ministry of Industrialization Trade and Enterprise Development as well as James Mureu Micro and Small Business Authority Board Chairman among others.

Some of the key topics to be addressed include Intra Africa Trade and the opportunities at the Africa Continental Free Trade Africa (AfCFTA), Thriving Trade Requirements to foster friendly relations with regulators, resilience and recovery from impact of Pandemic, role of technology in scaling businesses, Role of FinTech in turning SME’s into thriving Enterprises among others.