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Why You Should Attend

The inaugural SMELink Conference powered by SMELink International brings together industry leaders, entrepreneurs, academia and policy makers to forge the way towards a well connected SME global marketplace. Expect high level panel discussions, insightful key note addresses and exciting networking opportunities. This event is unmissable.

Rhinos Den

SMEs will have an opportunity to pitch their ideas for a possible growth & seed funding

Panel Discussions

Subject matter experts will gather to discuss a specific topic and offer differing perspectives


Immersive experience, which gives you the opportunity to learn from experts & best practitioners

LISTEN TO THE Event Speakers

Vusi Thembekwayo

CEO - MyGrowthFund Venture Partners.
Best Selling Author

Kris Senanu

Chief Enterprise Business Officer - Enterprise Unit, Safaricom PLC

Andia Laura

Investment Director
Graça Machel Trust

Eric Osiakwan

Managing Director
Chanzo Capital

Flora Mutahi

Founder and CEO - Melvin Marsh International Ltd

Frida Owinga

Founder - SME Founders Association

James Mureu

Chairman - Micro & Small Enterprises Authority (MSEA)

Akindele F. Akinyemi M.A

President - Global African Business Association

Dr. Akintoye Akindele

Platform Capital

Geoffrey Odundo

CEO - Nairobi Securities Exchange

Dr. Olufunso Somorin

Regional Principal Officer - African Development Bank

Luke Kinoti

Leader, Strategy and Transactions Advisory - Vedman Capital Limited

Bernard Kiarie

CFA Managing Partner - Algum Africa Capital

Rita Odero

Investment Executive - GroFin Kenya Ltd

Event Schedule

8:00 am - 9:00 am


Protocol Girls

9:00 am - 9:10 am

Play Recorded Video + Chat with Georgie

SME pain points video

9:15 am - 9:35 am


Frida Owinga & George Ndirangu

Frida Owinga Frida Owinga
9:40 am - 9:55 am

Quick overview of our solution / what to expect at the conference

Patrick Ojil

10:00 am - 11:00 am

Keynote Speaker – Towards a Connected Global SME Marketplace

Vusi Thembekwayo

Vusi Thembekwayo Vusi Thembekwayo
11:05 am - 11:20 am

Launch SME Link App - with Razzmatazz

Stakeholders + Government

11:30 am - 12:00 pm

Resources & Research that Government has made available for SMES

CAS Trade & Industrialization – David Osiany

12:00 pm - 1:00 pm

Create Awareness on Intra Africa Trade

  • What is the objective of AfCFTA?
  • What’s the current implementation status?
  • What are the opportunities for SMEs
  • What are the opportunities for Youth & Women

Session Moderator : Bonney Tunya

Facilitators :

  1. AfCFTA Secretariat – Prudence Sebahizi
  2. CAS – David Osiany – where Kenya is
  3. Vusi Thembekwayo
  4. SFA President – Kyesubire Greigg – how SMEs can plug in
  5. CS Joe Mucheru

1:00 pm - 2:00 pm

Lunch Break

Sponsor videos


3:15 pm - 4:15 pm

OBJECTIVE: To deliver appropriate business fundamentals to foster resilience and recovery from impact of Pandemic.

PLANNING- Bernard Kiarie of Algum Africa

PEOPLE - Elana Laichena and Keru Munene Open Capital Advisors

Bernard Kiarie Bernard Kiarie
4:15 pm - 5:15 pm

Networking Tea & Leave at Leisure

8:00 am - 8:15 am

Climate Setting – Activity

MC - Valentine

9:15 am - 9:45 am

Keynote – Florah Mutahi

KEPSA Chair & Founder Melvin’s Tea - Flora Mutahi

Flora Mutahi Flora Mutahi
9:45 am - 10:45 am

Technology as an Enabler – conversation on business process tools

  • Twiva – Peter Kironji
  • Open World Founder, Dr. Dorcas Muthoni – apps to support SMEs to scale
  • SME Link
  • Esther Muchemi

Session Moderator : Valentine Njoroge

10:45 am - 11:15 am

Trade & Investment Opportunities that abound in Detroit Michigan & The Great Lakes Region – USA

Akindele Akinyemi – President GABA Network

Akindele F. Akinyemi M.A Akindele F. Akinyemi M.A
11:15 am - 11:45 am


11:45 am - 12:45 pm

FinTech & Logistics CONVERSATIONS to inform on opportunities and resources in Trade Finance and Logistics (important for last-mile fulfillment on eCommerce transactions) by James Mureu - MSEA

Agricultural Value Chains – Case Study by Peter Njonjo - Twiga Foods

Agricultural Value Chains by AfDB-Dr. Olufunso Somorin

How SMEs can leverage Fintech to grow their businesses by Kris Senanu - Safaricom

Kris Senanu Kris Senanu
12:45 pm - 1:45 pm

Networking Lunch

2:00 pm - 3:30 pm

Business Essentials Master Classes Part 2

3-M Simulation by SFA Catherine Ndungu

PROMOTION by Chris Bitti and Brittni Abioulu

Process by Jonathan Dass Open Capital

Tea and Departure at Leisure

8:45 am - 9:00 am

Climate Setting

MC - Valentine Njoroge

9:00 am - 9:30 am

Where are you as an SME on your Funding Journey?

Eric Osiakwan

Eric Osiakwan Eric Osiakwan
9:30 am - 11:30 am

Masterclass on Growth Funding

Vusi Thembekwayo

Vusi Thembekwayo Vusi Thembekwayo
11:30 am - 1:30 pm

SME Banking Panels - How SMEs can package themselves to attract Funding from mainstream Banks

Bank Sponsors

1:30 pm - 2:00 pm

Lunch Break

2:00 pm - 2:30 pm

Leveraging Social Capital to grow your business

Luke Kinoti – Founder & CEO, Vedman Capital

Luke Kinoti Luke Kinoti
2:30 pm - 3:00 pm

Setting the Stage for the Rhino’s Den

Eric Osiakwan

Eric Osiakwan Eric Osiakwan
3:30 pm - 4:30 pm

Rhinos Den

  • Rita Odero - Grofins Bernard Kiarie -Algum Capital
  • Eric Osiakwan – Chanzo Capital
  • Safaricom Spark Fund – Kris Senanu
  • Rita Odero Rita Odero
    Bernard Kiarie Bernard Kiarie
    Eric Osiakwan Eric Osiakwan
    Kris Senanu Kris Senanu
    4:35 pm -

    Repertoire Report and what next by SMELink International

    4:55 pm -

    Tea and End


    Online Only

    Online Only


    Access to: Masterclass, High Level Panels, Rhino's Den

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    Online Only
    All Access Plan

    All Access Plan


    Access to: Masterclass, High Level Panels, Rhino's Den

    Easter Discount


    All Access Plan
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    Access to: All events of the paid day

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    INFO UPDATE Latest News

    Women Entrepreneurs Continue To Face Bias – #SMELink2022

    NAIROBI, Kenya, Apr 12 – Women Entrepreneurs in Africa continue to experience biases, limiting their growth.  Graca Machel Trust Investment Director Andia Laura says capital raising

    Opportunities for SMEs at the NSE #SMELinkConference

    NAIROBI, Kenya, Apr 5 – Small and Medium Enterprises (SMEs) have numerous opportunities to raise money through the capital markets.  Nairobi Securities Exchange (NSE) Chief Executive

    How To Win all Access Tickets to the SMELink Conference 2022

    NAIROBI, Kenya, Apr 5 – Do you want to win a ticket to the SMELink Conference ? There are five ALL ACCESS TICKETS to be won!

    Why SMELink Conference Is a Must Attend Event for Entrepreneurs in Africa.

    NAIROBI, Kenya, Mar 31 –  Access to Markets, Funding and Mentorship are the leading issues affecting Africa’s Small and Medium Enterprises.  SMELink International Executive Director Patrick

    Is Your Startup Business Model Really Viable ? Find Out At The SMELink Conference.

    NAIROBI, Kenya, Mar 31 – You have a great business idea, and even got started on a business plan. But now you wonder: is my startup

    Funding opportunities up for grabs for SMEs at the SMELink Conference.

    NAIROBI, Kenya, Mar 31 – SMELink Conference will provide pitching opportunities for entrepreneurs with solid business ideas. The conference set for April 20 -23 in Kenya

    What the Kenyan Government has instore for SMEs #SMELinkConference

    NAIROBI, Kenya Mar 31 – Only 10 percent of SMEs are able to stay afloat after ten years of existence.  Micro & Small Enterprises Authority (MSEA)

    Vusi Thembekwayo to meet Kenyan SMEs in a three day conference in April

    NAIROBI, Kenya, Mar 21 – Vusi Thembekwayo, one of Africa’s youngest, most sought after global speakers, venture capitalist, business leader and among the most successful entrepreneurs

    REACH US Location

    Movenpick Hotel & Residences

    Mkungu Close, off Parklands Rd, Nairobi

    email: conference@smelink.app

    email: info@smelink.app

    Phone: +254 703 120 336 or +254 759 396 291